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Keywords: Realism
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Journal Articles
Beyond static images: how interactivity, vividness and realism shape consumer responses toward 3D fashion lookbooks
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Journal of Research in Interactive Marketing (2026) 20 (4): 593–608.
Published: 09 September 2025
...Xiaohan Lin; Yingjiao Xu; Chanmi Hwang Purpose This study examines how the key features of 3D fashion lookbooks – interactivity, vividness and realism – shape consumer responses by integrating the technology acceptance model (TAM) with the stimulus-organism-response (S-O-R) framework. It explores...
