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Journal Articles
Consumer perceptions of AI chatbots on Twitter (X) and Reddit: an analysis of social media sentiment and interactive marketing strategies
Available to Purchase
Journal of Research in Interactive Marketing (2025) 19 (7): 1096–1124.
Published: 28 January 2025
...Christian Graham; Rusty Stough Purpose This study investigated consumer perceptions of AI chatbots focusing on sentiment analysis across Twitter (X) and Reddit during ChatGPT3 through ChatGPT4 launches. It identifies user sentiments: positive, negative, or neutral and explores their impact...
