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Keywords: Relational satisfaction
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (1): 115–131.
Published: 30 May 2024
..., particularly in the hospitality sector. Thus, this study investigates the dynamics of B2B relationship termination mechanisms. Design/methodology/approach The authors use a two time-lag interval method to provide insights into how these two variables (relational satisfaction and partner trust) mediate (e.g...
