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Keywords: Relationship strength
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Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 529–546.
Published: 30 September 2019
... as a conceptual framework, three factors were tested – relationship strength, physical distance and number of affiliated friends. The moderating role of product involvement was also investigated. Design/methodology/approach A 2 (strength of relationship: weak vs strong) × 2 (immediacy of relationship: close...
