Keywords: Relationship termination intentions
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Journal Articles
Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (1): 115–131.
Published: 30 May 2024
...Tianhao Wen; Hong-Youl Ha Purpose Vertical business-to-business (B2B) relationship models are dynamic and depend on economic and relational constructs. However, it remains unclear how relationship termination intentions evolve across the mature and final stages of the B2B relationship cycle...

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