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Keywords: Relationship termination intentions
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Journal Articles
Journal of Research in Interactive Marketing 1–18.
Published: 04 December 2025
...Yunzhe Li; Hong-Youl Ha Purpose A significant research gap exists regarding brand hate and consumer psychological changes pre- and post-recovery following a service failure. To address this, this study examines the relationship between brand hate and relationship termination intentions after...
Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (1): 115–131.
Published: 30 May 2024
...Tianhao Wen; Hong-Youl Ha Purpose Vertical business-to-business (B2B) relationship models are dynamic and depend on economic and relational constructs. However, it remains unclear how relationship termination intentions evolve across the mature and final stages of the B2B relationship cycle...
