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1-4 of 4
Keywords: Retailing online
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Journal Articles
Journal of Research in Interactive Marketing (2020) 14 (4): 357–389.
Published: 08 October 2020
... hypothesis was developed: Online consumer behavior Retail marketing Consumer behavior Customer service Retailing Retailing online Consumer shopping Buyer behavior Web aesthetics Stimulus–organism–response theory method Retail VisAWI E-commerce The development of internet-based...
Journal Articles
Journal of Research in Interactive Marketing (2018) 12 (3): 370–395.
Published: 04 October 2018
... Retailing online Technology in retailing Web site effectiveness Existing literature shows evidence of retailer attribution for purchases (Curren and Folkes, 1987 ; Landon and Emery, 1975 ; Valle and Wallendorf, 1977 ; Curren and Folkes, 1987 ; Richins, 1983 ; Tsiros et al., 2004...
Journal Articles
Journal of Research in Interactive Marketing (2018) 12 (1): 125–144.
Published: 16 February 2018
... at: gallayanee.yaoyuneyong@usm.edu 30 06 2017 03 08 2017 21 08 2017 27 11 2017 11 12 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Online shopping Virtual marketing Online retailing Technology in retailing Retailing online...
Journal Articles
Journal of Research in Interactive Marketing (2015) 9 (3): 170–189.
Published: 10 August 2015
... communications Word-of-mouth marketing Marketing ethics Retailing online Word of mouth (WOM) has evolved from organic inter-consumer influence (naturally occurring, unprompted by marketers) to linear marketing influence (through opinion leaders) and now to a network co-production model where WOM...
