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Keywords: Robots
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Journal Articles
AI-powered touch points in the customer journey: a systematic literature review and research agenda
Available to Purchase
Journal of Research in Interactive Marketing (2023) 17 (4): 620–639.
Published: 19 December 2022
... 2022 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Robots Customer journey Interaction Service Consumers Interactive marketing is “a bidirectional value creation and mutual-influence marketing process through active customer connection, engagement...
