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Keywords: Sales 2.0
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Journal Articles
Journal of Research in Interactive Marketing (2016) 10 (1): 17–32.
Published: 14 March 2016
...Dr Shannon Cummins, Dr James W. Peltier and Dr Andrea Dixon; Richard A. Rocco; Alan J. Bush Purpose – This paper aims to understand an emerging paradigm for business-to-business selling, Sales 2.0, which connects various enabling technologies within leading sales processes to drive improved...
