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Keywords: Scale development
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Journal Articles
Perceived Sherub Marketing: conceptualization, scale development and validation
Available to Purchase
Journal of Research in Interactive Marketing (2026) 20 (4): 509–528.
Published: 08 September 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Sharenting Sherub Marketing Social media marketing Scale development S-commerce Social media marketing (SMM) has emerged as a prominent study area in the past decade, shedding insight...
Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (5): 787–814.
Published: 08 February 2024
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Table II. Indicative articles that reported a quantitative scale development for positive engagement Article Focus Construct Dimensions of positive engagement and number of items Cognitive Affective...
Includes: Supplementary data
Journal Articles
Just enough unless my community needs more! The necessity shopper scale and the mediating effect of connectedness on buying more
Available to Purchase
Journal of Research in Interactive Marketing (2024) 18 (6): 1059–1082.
Published: 25 January 2024
... Notes: The outcome variable (BOGOHO) was a dichotomous selection between 0 = buy one and 1 = buy one get one half off Necessity shoppers Scale development Validation Prefer less Consumerism Path analysis California State University, East Bay 10.13039/100009975 Professional...
