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Keywords: Search engine advertising
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Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (4): 623–640.
Published: 06 July 2021
... nexus, and a Higher-Ed program (at the national and local levels). Findings Two-sided search engine advertisements are more effective than one-sided advertisements in national campaigns but less effective in local campaigns. In national campaigns, conclusive search engine advertisements are more...
