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Keywords: Search enjoyment
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Journal Articles
Journal of Research in Interactive Marketing 1–17.
Published: 13 March 2026
... underlying psychological mechanisms. This gap reveals two critical omissions in the literature. First, there is limited attention to the experiential and affective dimensions of visual search—particularly search enjoyment. Although enjoyment is a known outcome of visually rich digital interactions (Peltier...
Includes: Supplementary data
