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Keywords: Search marketing
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Journal Articles
Journal of Research in Interactive Marketing (2018) 12 (2): 231–254.
Published: 17 May 2018
... Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Structural equation modeling Search marketing Video marketing Advertising management Consumers have ubiquitous access to technology and information, and with marketers focused on providing seamless...
Journal Articles
Journal of Research in Interactive Marketing (2017) 11 (2): 142–159.
Published: 12 June 2017
... be contacted at: clarketb@jmu.edu 28 07 2016 08 10 2016 26 11 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Internet advertising Search marketing Online metrics Paid search PPC Search engine advertising (SEA) serves...
Journal Articles
Journal of Research in Interactive Marketing (2017) 11 (1): 91–108.
Published: 13 March 2017
... using a mobile phone (eMarketer.com, 2016). Mobile advertising Millenials Search marketing © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only 08 06 2016 19 07 2016 11 09 2016 Enrique Murillo can be contacted at: emurillo...
