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Keywords: Self-disclosure
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Journal Articles
Influence of self-disclosure of Internet celebrities on normative commitment: the mediating role of para-social interaction
Available to Purchase
Journal of Research in Interactive Marketing (2022) 16 (2): 292–309.
Published: 17 August 2021
...Edward Shih-Tse Wang; Fang-Tzu Hu Purpose For Internet celebrities, self-disclosure (SD) is a crucial step in building relationships with their followers who perceive this communication as para-social interaction (PSI), which facilitates socialization among followers. Normative commitment (NC...
Journal Articles
The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction
Available to Purchase
Journal of Research in Interactive Marketing (2021) 15 (3): 483–501.
Published: 18 June 2021
.... Findings As to the empirical results, the main path indicated that the self-disclosure Internet celebrity positively affected the attachment, which mainly positively affected the impulse purchase behavior. The second path showed that the expertise-knowledge Internet celebrity positively affected...
Journal Articles
Self‐disclosure on the web: Rewards, safety cues, and the moderating role of regulatory focus
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Journal of Research in Interactive Marketing (2013) 7 (2): 140–158.
Published: 31 May 2013
...Jason A. Gabisch; George R. Milne Purpose Rewards and safety cues are frequently used by online marketers to enhance privacy attitudes and to encourage self‐disclosure of personal information. The purpose of this paper is to study the relative effectiveness of these influence strategies and test...
