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Journal Articles
Journal Articles
Journal Articles
Journal of Research in Interactive Marketing (2013) 7 (2): 140–158.
Published: 31 May 2013
...Jason A. Gabisch; George R. Milne Purpose Rewards and safety cues are frequently used by online marketers to enhance privacy attitudes and to encourage selfdisclosure of personal information. The purpose of this paper is to study the relative effectiveness of these influence strategies and test...

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