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Keywords: Seller’s opportunistic behavior
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (4): 608–629.
Published: 06 September 2024
... Licensed re-use rights only Behavior-based reputation Outcome-based reputation Seller perceived freedom Seller’s opportunistic behavior Prevention mechanism Ethical ideology The growing popularity of e-commerce platforms for online buying has increased dramatically in recent times (Wang...
