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Keywords: Seller perceived freedom
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (4): 608–629.
Published: 06 September 2024
...). The primary aim of this research is to investigate the influence of seller behavior vs outcome-based reputation and seller’s perceived freedom on opportunistic behavior in the Chinese e-commerce platform context. Design/methodology/approach The data collected from 436 e-commerce platform sellers were...
