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Keywords: Sense of power
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (7): 944–962.
Published: 21 October 2025
... of numeric formats (Arabic vs verbal numerals) and charity advertising appeals (competence-based vs warmth-based) on donation intentions, with perceived fit and expected value as mediators and sense of power as a moderator. Findings Competence-based appeals were more effective with Arabic numerals...
