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Keywords: Sensory imagery
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Journal Articles
Journal of Research in Interactive Marketing (2023) 17 (3): 353–373.
Published: 13 July 2022
...Jin Sun; Jingshu Yang; Yonggui Wang Purpose This paper aims to investigate the differential effects of vertical attributes and horizontal attributes on visit intention under proximal and distal sensory imagery in travel live streams. Design/methodology/approach This research used a multimethod...
