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Keywords: Service failure
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Journal Articles
When time is crucial: effects of compensation type and anthropomorphic chatbots on chatbot service recovery satisfaction
Available to Purchase
Journal of Research in Interactive Marketing (2026) 20 (3): 362–380.
Published: 13 June 2025
... and experience lower chatbot service recovery satisfaction with the chatbot when anthropomorphized chatbot allocates delayed compensation following a service failure, as opposed to instances offering immediate compensation. It is crucial to highlight that such distinctive effects are notably absent during...
Journal Articles
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Available to Purchase
Journal of Research in Interactive Marketing (2023) 17 (5): 734–753.
Published: 07 April 2023
... of the intelligent customer service would affect consumer responses such as the willingness to interact, in the context of a service failure. The underlying mechanism and boundary conditions are also examined. Design/methodology/approach Two experimental studies were conducted to investigate the effect...
