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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (3): 457–474.
Published: 25 November 2021
... (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode . Interactivity Interactive screens Store Shop Impulse buying Impulse...
