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Journal Articles
Direct Marketing: An International Journal (2007) 1 (2): 78–101.
Published: 12 June 2007
... Emerald Group Publishing Limited 2007 Grocery shopping is one of the basic necessities of life – everyone needs to do it, yet many view it as an unpleasant chore. The dominant delivery channel for consumers to get groceries is to physically go to the store, walk up and down the aisles gathering...
