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Keywords: Small to medium‐sized enterprises
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Journal Articles
Direct Marketing: An International Journal (2009) 3 (2): 109–123.
Published: 05 June 2009
... and communication costs (Goldschmidt et al., 2003). Worldwide web Search engines Small to medium‐sized enterprises Giles and Spenser (2001) suggest online marketing is transforming the way marketing is conducted and provides firms with a new set of capabilities. This can be attributed...
