... interaction experience between consumers and a smart speaker that can create the effect of customer engagement by enhancing the gendered voice and product smartness. Design/methodology/approach This study conducted a 2 × 2 × 2 between-subject experiment to validate the research model and the hypotheses...

...Sara H. Hsieh; Crystal T. Lee Purpose Artificially intelligent (AI) assistant-enabled smart speaker not only can provide assistance by navigating the massive amount of product and brand information on the internet but also can facilitate two-way conversations with individuals, thus resembling...