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Keywords: Social buzz
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (4): 611–630.
Published: 09 November 2023
... Licensed re-use rights only Voice-activated personal assistants (VAPAs) Privacy Social buzz Twitter Ministerio de Ciencia e Innovación 10.13039/501100004837 PID2019-108554RB-I00 Voice-activated personal assistants (VAPAs), such as Siri, Alexa, and Google Assistant have become...
Journal Articles
Journal of Research in Interactive Marketing (2016) 10 (4): 321–337.
Published: 10 October 2016
...Kesha K. Coker; Suzanne A. Altobello Purpose Social shopping relies on word-of-mouth, with marketers turning to social shopping rewards (SSRs) to generate social buzz. According to US regulatory bodies, these types of rewards, if considered endorsements, must be disclosed. Yet, little is known...
