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Keywords: Social impact theory
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Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 529–546.
Published: 30 September 2019
...Fei Xue Purpose The purpose of this paper is to examine the effects of “social information” in Facebook News Feed ads on American users’ advertising responses, including ad credibility, attitude-toward-the-ad, brand interest, intention to click and purchase intention. Using social impact theory...
