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Keywords: Social information processing theory
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Journal Articles
How can I trust you if you’re fake? Understanding human-like virtual influencer credibility and the role of textual social cues
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Journal of Research in Interactive Marketing (2025) 19 (4): 730–748.
Published: 18 October 2024
... of textual social cues in virtual influencers, extending the source credibility model and social information processing theory to the influencer marketing context. Heejun Park can be contacted at: h.park@yonsei.ac.kr 14 02 2024 29 04 2024 01 07 2024 23 09 2024 25 09 2024...
