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Keywords: Social media brand engagement
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Journal Articles
How trust moderates social media engagement and brand equity
Available to Purchase
Journal of Research in Interactive Marketing (2017) 11 (3): 312–335.
Published: 14 August 2017
... be contacted at: anny18june@gmail.com © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Motivation SEM Trust Brand equity Social media marketing Social media brand engagement Social media (SM) usage has risen phenomenally among users...
