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Keywords: Social networking
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Journal Articles
Journal of Research in Interactive Marketing (2012) 6 (3): 180–197.
Published: 17 August 2012
...Steve Dix; Graham Ferguson; Jihyeong Son; Amrut Sadachar; Srikant Manchiraju; Ann Marie Fiore; Linda S. Niehm Purpose “Collaborative customer co‐design websites” (CCCWs), reflect a combination of co‐design and social networking. While this technology is presently emerging, little research has...
