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Keywords: Social networking advertisements
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Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 477–491.
Published: 15 October 2019
...Kaustav Mukherjee; Neelotpaul Banerjee Purpose The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA...
