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Keywords: Social presence theory
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Journal Articles
Unveiling a channel determinant of new product adoption: how perceived social presence mediates the effectiveness of social commerce over traditional e-commerce
Available to Purchase
Journal of Research in Interactive Marketing 1–19.
Published: 16 January 2026
... be contacted at: pengyi@must.edu.mo 12 08 2025 19 10 2025 06 12 2025 09 12 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only New product adoption Social commerce Social exchange theory Social presence theory Macau...
Journal Articles
Online brand communities’ contribution to digital business models: Social drivers and mediators
Available to Purchase
Journal of Research in Interactive Marketing (2019) 13 (4): 437–463.
Published: 01 October 2019
... on the social presence theory. Wioleta Kucharska can be contacted at: wkucharska@zie.pg.gda.pl 03 05 2018 14 06 2019 31 07 2019 08 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Online brand community Social presence...
