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Keywords: Social proof
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Journal Articles
Journal of Research in Interactive Marketing 1–16.
Published: 21 January 2026
...Minghao Li; Hongfeng Han; Yixuan Wu Purpose This study examines how augmented reality (AR) interfaces displaying social proof influence sustainable fashion consumption. Grounded in social influence theory, it aims to investigate whether social proof increases sustainable purchase intention through...
Includes: Supplementary data
