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Keywords: Social search
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Journal Articles
Journal of Research in Interactive Marketing (2021) 15 (1): 49–67.
Published: 01 February 2021
...Leslie Cuevas; Jewon Lyu; Heejin Lim Purpose This study aims to identify key motivation factors for consumers’ social search and examine the role of flow in the process. This study assessed how content quality (i.e. visual aesthetics, textual information and timeliness) and system quality (i.e...
