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Keywords: Social shopping rewards
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Journal Articles
Journal of Research in Interactive Marketing (2016) 10 (4): 321–337.
Published: 10 October 2016
...Kesha K. Coker; Suzanne A. Altobello Purpose Social shopping relies on word-of-mouth, with marketers turning to social shopping rewards (SSRs) to generate social buzz. According to US regulatory bodies, these types of rewards, if considered endorsements, must be disclosed. Yet, little is known...
