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Keywords: Social-hedonic benefit
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Journal Articles
Ride-sharing platforms: the effects of online social interactions on loyalty, mediated by perceived benefits
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Journal of Research in Interactive Marketing (2023) 17 (5): 698–713.
Published: 02 February 2023
... users via the partial mediating effects of customers' perceived functional, social-hedonic and safety benefits. By contrast, interpersonal interactions do not directly influence customer loyalty, and only social-hedonic benefits fully mediate the positive influence of interpersonal interactions...
