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Keywords: Speciesism
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Journal Articles
Influencer-product attractiveness transference in interactive fashion marketing: the moderated moderating effect of speciesism against AI
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Journal of Research in Interactive Marketing (2025) 19 (4): 712–729.
Published: 17 October 2024
... and speciesism against artificial intelligence (AI), this research investigates how speciesism shapes the influencer-product attractiveness transference in AI-powered influencer marketing for fashion products. Design/methodology/approach Three studies were conducted (N = 1,385) to test...
