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Keywords: Sports purchase intentions
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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (3): 329–345.
Published: 07 September 2021
...@foc.cu.edu.eg 11 04 2021 31 05 2021 05 07 2021 02 08 2021 11 08 2021 19 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Sport Purchase Intentions: Recent studies highlight the impact of FE on fans...
