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Keywords: Stereotype content model
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Journal Articles
Resonance or resistance? The dual impact of green brand ritual on customer engagement behavior
Available to Purchase
Journal of Research in Interactive Marketing (2025) 19 (1): 76–97.
Published: 29 March 2024
... 14 12 2023 31 01 2024 29 02 2024 01 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Brand ritual Customer engagement behavior Connectedness to nature Psychological resistance Stereotype content model Interaction...
Includes: Supplementary data
