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Journal Articles
Journal of Research in Interactive Marketing (2022) 16 (3): 457–474.
Published: 25 November 2021
...Anne Moes; Marieke Fransen; Bob Fennis; Tibert Verhagen; Harry van Vliet Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse...
