... Vertical attributes Live streams Visit intention Physical presence Tourism Heterogeneity Multimethod ANOVA Structural equation modeling As an e-commerce activity in which streamers can share a personal traveling experience such as food, travel and sports as approaches for advertising...

.... Experience value is examined as an antecedent of repurchase intention. Design/methodology/approach Structural equation modeling is applied to data collected from 607 users of smart home speakers. Mediating effects are examined between autonomy and experience value. Findings Autonomy has no direct...

... to luxury fashion brands as a category. Design/methodology/approach SoJump (a leading data collection company in China) launched an online survey to collect data from Chinese luxury fashion brand consumers. Structural equation modeling (SEM) was conducted to analyze data from the random sample of 308...

... process of smart speakers. Design/methodology/approach A field survey of 391 smart speaker users were obtained. Partial least squares structural equation modeling was used to analyze the data. Findings Media richness (social cues) and parasocial interactions (social role) are key determinants...

... mobile banking services; and perceptions of AI service delivery. Data were collected from 218 respondents and analyzed using structural equation modeling. Findings This study highlights the role and importance of the sequential relationships that impact the assessment of AIMB. The findings suggest...

... the general consumer population in the USA. Structural equation modeling (SEM) was conducted to test proposed hypotheses. Findings Visual aesthetics, text information, intuitiveness and interactivity were found to increase consumers’ flow experience in social search on Instagram. The timeliness...

... at: yonathan.handarkha@uajy.ac.id 30 10 2018 30 04 2020 11 07 2020 21 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Social media marketing Consumer generated advertising Structural equation modeling Social networking sites...

... research suggestions. Design/methodology/approach A quantitative approach is used in this paper by conducting survey research on a research panel. Structural equation model with multi-group comparisons is conducted. The research is conducted using a general US population sample. Findings Findings...

... a survey link that was posted on beer brand pages that operate in the Italian market. Structural equation modeling was developed to investigate the impact of social and traditional media communication on brand equity and a multi-group analysis to examine the differences according to the brand names’ origin...

...: non-alcoholic beverages, clothing and mobile network providers. We applied a structural equation modeling technique to investigate the effects of social media communication on consumers’ perception of brand equity metrics, as well as in an examination of industry-specific differences. Findings...

... – The original technology acceptance model (TAM), a quantitative methodological approach, and a survey were used to collect responses from 214 university students in Spain. Structural equation modelling was used to test the proposed relationships. Findings – Results confirm that the perceived ease of use...