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1-7 of 7
Keywords: Structural equation modelling
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Journal Articles
Social networking sites and customers’ attitude towards advertisements
Available to Purchase
Journal of Research in Interactive Marketing (2019) 13 (4): 477–491.
Published: 15 October 2019
... thus generated can positively influence brand attitude and purchase intention. Design/methodology/approach An online survey was conducted to collect relevant data using a structured questionnaire. Structural equation modelling was conducted using the statistical software AMOS 18. Findings...
Journal Articles
Self-presentation via electronic word of mouth – a reflective or impulsive activity?
Available to Purchase
Journal of Research in Interactive Marketing (2019) 13 (3): 331–350.
Published: 25 September 2019
... was 574 respondents. Structural equation modeling (SEM) was used to analyze the data. Findings The findings show that self-presentation may drive both impulsive and reflective eWOM tendencies; however, that the relationship between self-presentation and impulsive eWOM tendency is contingent on high...
Journal Articles
Email is evil!: Behavioural responses towards permission-based direct email marketing and gender differences
Available to PurchaseAli Bassam Mahmoud, Nicholas Grigoriou, Leonora Fuxman, Dieu Hack-Polay, Fatina Bassam Mahmoud, Eiad Yafi, Shehnaz Tehseen
Journal of Research in Interactive Marketing (2019) 13 (2): 227–248.
Published: 06 June 2019
... email marketing (hereafter DEM) and the moderating role of gender in the hypothesised path model. Design/methodology/approach Structural equation modelling was used to test the hypothesised path model by using data collected from 829 respondents. Findings The findings show that attitude...
Journal Articles
Drivers of SMS advertising acceptance: a mixed-methods approach
Available to Purchase
Journal of Research in Interactive Marketing (2019) 13 (1): 96–118.
Published: 11 January 2019
... communications Structural equation modelling Mobile advertising Digital ad spending is forecasted to reach over $270bn in 2018 (eMarketer Editors, 2018), and indeed in a world with more mobile devices than the global population (Boren, 2014), with consumers who spend between 4 and 8 h a day in contact...
Journal Articles
Technology readiness, perceived ubiquity and M-commerce adoption: The moderating role of privacy
Available to Purchase
Journal of Research in Interactive Marketing (2017) 11 (3): 268–295.
Published: 14 August 2017
... research procedures (four focus group discussions) and tested using two questionnaire-based surveys (with 372 and 431 respondents each) in India. Exploratory and confirmatory factor analyses were conducted followed by structural equation modeling for the quantitative data. Findings Results from...
Journal Articles
Consumer adoption of social networking sites: implications for theory and practice
Available to Purchase
Journal of Research in Interactive Marketing (2011) 5 (2-3): 170–188.
Published: 07 June 2011
... in The Netherlands. Design/methodology/approach An extended technology acceptance model (TAM) was used to analyze the factors influencing the level of acceptance and use of SNS applying a structural equation modeling technique. Data were collected by means of an online national survey among Dutch SNS users...
Journal Articles
Modelling e‐service quality and its consequences in India: an SEM approach
Available to Purchase
Journal of Research in Interactive Marketing (2011) 5 (2-3): 203–225.
Published: 07 June 2011
... factor analysis. The uni‐dimensional model of e‐SQ, consisting of web site attributes of ease of access, flexibility, and reliability, is then tested by structural equation modelling using AMOS 4.0 for its linkages with e‐satisfaction (e‐SAT), perceived value, and e‐loyalty‐linked behavioral intentions...
