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Keywords: Sustainable development
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Journal Articles
Sustainable telemarketing? A new theory of consumer behavior
Available to Purchase
Direct Marketing: An International Journal (2008) 2 (2): 111–124.
Published: 04 June 2008
.... An effective general theory must embrace all four. These explananda are: Telephone selling Marketing theory Consumer behaviour Sustainable development United States of America Question: When are consumers like codfish? Answer: When they are over‐harvested. It was first postulated...
