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Keywords: Systematic literature review
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (6): 794–811.
Published: 26 September 2025
... marketing Virtual influencers Social media Artificial intelligence Systematic literature review Sensory affordance refers to the perceptual richness of virtual influencers (VIs)—how they visually and aurally appeal to users through design elements like anthropomorphism and aesthetic style...
Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (3): 358–386.
Published: 15 July 2024
... distance and experiential value in Martech servicescape (such as augmented reality [AR]). Design/methodology/approach We employed mixed methods research to clarify the research question. In Study 1, we conducted a systematic literature review of psychological closeness (PC) using a bibliographic...
Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 547–577.
Published: 30 September 2019
... Online marketing Online presence Online visibility Online reputation Systematic literature review Content analysis In the past decades, the internet has received a significant level of attention by academics, business practitioners, government and media (Pomirleanu et al., 2013...
