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Keywords: Systematic literature review
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (6): 794–811.
Published: 26 September 2025
... marketing Virtual influencers Social media Artificial intelligence Systematic literature review Virtual influencers (VIs)—defined as computer-generated personas with a social media presence (Arsenyan and Mirowska, 2021)—have rapidly emerged as influential actors in interactive marketing. Powered...
Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (3): 358–386.
Published: 15 July 2024
... distance and experiential value in Martech servicescape (such as augmented reality [AR]). Design/methodology/approach We employed mixed methods research to clarify the research question. In Study 1, we conducted a systematic literature review of psychological closeness (PC) using a bibliographic...
Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (4): 547–577.
Published: 30 September 2019
... Online marketing Online presence Online visibility Online reputation Systematic literature review Content analysis In the past decades, the internet has received a significant level of attention by academics, business practitioners, government and media (Pomirleanu et al., 2013...
