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Keywords: Task complexity
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Journal Articles
Journal of Research in Interactive Marketing (2025) 19 (7): 1037–1057.
Published: 21 January 2025
... behavior (ESB). The difference in task-oriented communication styles between customers and doctors weakens the positive effect of CVCB on perceived doctor’s cure-based KCB and care-based ESB. However, task complexity diminishes the positive effect of CVCB on perceived doctor’s cure-based KCB. Practical...
