Keywords: Technological savviness
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Journal Articles
Journal of Research in Interactive Marketing (2024) 18 (3): 370–390.
Published: 09 August 2023
... 10 01 2023 19 05 2023 12 07 2023 23 07 2023 25 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Digital comics Psychological ownership Consumer need for uniqueness Technological savviness NFT Digital...

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