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Keywords: Technology acceptance model
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Journal Articles
Journal of Research in Interactive Marketing (2019) 13 (3): 351–391.
Published: 20 September 2019
... 05 2018 25 07 2019 25 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Social media marketing Social networking sites Social media advertising Brand equity Young consumers Brand choice Technology acceptance model Uses...
Journal Articles
Journal of Research in Interactive Marketing (2016) 10 (1): 67–84.
Published: 14 March 2016
... the idiosyncratic mCRM characteristics that have not yet been examined in the sales technology literature. Design/methodology/approach – This research utilizes the technology acceptance model and the technology-to-performance chain as the foundation of a conceptual model of the drivers and outcomes of mCRM...
Journal Articles
Journal of Research in Interactive Marketing (2011) 5 (2-3): 116–129.
Published: 07 June 2011
...José Carlos Martins Rodrigues Pinho; Ana Maria Soares Purpose The purpose of this paper is to provide an understanding of the process of new technology adoption, notably social networks (SN), relying on a specific model, the technology acceptance model (TAM). Design/methodology/approach...
