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Keywords: Technology implementation
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Journal Articles
Journal of Research in Interactive Marketing (2016) 10 (1): 67–84.
Published: 14 March 2016
...Dr Shannon Cummins, Dr James W. Peltier and Dr Andrea Dixon; Michael Rodriguez; Kevin Trainor Purpose – Many organizations still struggle with sales force technology implementation because of low user adoption rates. The ubiquity of mobile computing devices, such as smartphones and tablets...
