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Keywords: Technology readiness
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Journal Articles
Technology readiness, perceived ubiquity and M-commerce adoption: The moderating role of privacy
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Journal of Research in Interactive Marketing (2017) 11 (3): 268–295.
Published: 14 August 2017
...Subhadip Roy; Y.L.R. Moorthi Purpose The purpose of this study is to draw concepts from marketing and information systems research and integrate them in the context of M-commerce. The authors develop a conceptual model of technology readiness (TR) affecting perceived ubiquity (PQ) (of smartphones...
