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Keywords: Technology-to-performance chain
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Journal Articles
Journal of Research in Interactive Marketing (2016) 10 (1): 67–84.
Published: 14 March 2016
... the idiosyncratic mCRM characteristics that have not yet been examined in the sales technology literature. Design/methodology/approach – This research utilizes the technology acceptance model and the technology-to-performance chain as the foundation of a conceptual model of the drivers and outcomes of mCRM...
