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Keywords: Teleshopping
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Journal Articles
Direct Marketing: An International Journal (2008) 2 (1): 5–19.
Published: 28 March 2008
...Carla Ruiz Mafé; Silvia Sanz Blas Purpose To analyse key drivers of television dependency and its impact on teleshopping adoption. Design/methodology/approach The applicability of the media dependency scale is tested in the Spanish market. The impact of demographics, television exposure...
