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Keywords: Testimonials
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Journal Articles
From tech to touch: self-concept and testimonials in AR try-on versus website
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Journal of Research in Interactive Marketing (2024) 18 (3): 446–462.
Published: 05 October 2023
...Aihoor Aleem; Sandra Maria Correia Loureiro; Jéssica Martinho Purpose One of the main challenges that brands face is the ability to provide a real-life experience through online platforms. The aim of this study is to analyze consumers' self-concept and testimonials through an augmented reality (AR...
