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Keywords: Text-mining
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (4): 529–547.
Published: 10 September 2025
... toward the interplay between consumer, firm and institution. Design/methodology/approach The literature review approached different layers of privacy and consolidated the conceptual model. An auxiliary text-mining (72,829 articles retrieved, spanning from 1960 to 2022) was conducted to identify...
Includes: Supplementary data
